Friday 29 June 2012

Recession proofing

Some brands do well even in a recession.

Expensive prestige brands do so because their reputation has been cultivated over the years to rich people who are largely unaffected by our economic malaise. Witness Burberry’s success or the queues at Fortnum’s and Mason.

Some brands, in a stagnant or declining market do well, because they win share from their rivals by providing innovation, good design, competitive pricing and excellent service.

And some relatively inexpensive brands benefit from the lipstick factor, otherwise referred to the feel good mood they engender.Women buy and use lipstick because it makes them happy. And it is relatively cheap.

Most successful brands are promoted. The better ones identify their desirable unique characteristics. Patek Phillipe sells on the basis of longevity and investment value.

The adage about building a better mousetrap misses an important point. The world will beat a path to your door only if you tell them about your invention.

This recession has made people question whether they actually need a product. They will make a purchase if a good logical reason is provided to enhance the emotional tug of the brand.

Good advertising can do that.


Anonymous said...

I couldn't resist commenting. Exceptionally well written!
Here is my web-site :: mobile display advertising

Anonymous said...

It's a shame you don't have a donate button! I'd most certainly donate to this outstanding blog! I suppose for now i'll settlе for bookmarking and аdding уour
RЅЅ fеed tο my Goοgle аccount.
I look forward tο new upԁates and will tаlk аbout this website ωіth my Faceboοk grοup.
Chat soon!
Feel free to surf my web site ... discount trade show displays

Anonymous said...

Awesome blog you have here but I was wondering if you knew of any user discussion forums that
cover the same topics discussed here? I'd really love to be a part of community where I can get opinions from other knowledgeable people that share the same interest. If you have any suggestions, please let me know. Thanks!
My blog post ... cloud server

Anonymous said...

I'm not sure where you're getting your information, but great topic.
I needs to spend some time learning more or understanding more.
Thanks for great info I was looking for this info for my mission.
my site :: Subwoofers for Sale

Anonymous said...

Hi there! This blog post couldn’t be written any better! Reading through this post reminds me of my previous roommate! He always kept talking about this. I'll send this post to him. Fairly certain he'll have a good read. I appreciate you for sharing!