People often make irrational decisions about spending money. They are however more careful when deciding on their major holiday.
This can be the most expensive purchase
made in the year, so prospects decide on the type of holiday, draw up a list,
and choose a destination that is highly desirable within their price range and
distance. Provided it is accessible and safe.
The destination that offers unique
qualities such as stunning landscapes and wildlife, will be preferred to
countries that are ubiquitous. France or Italy rather than Greece if you are
interested in fine dining and culture.
However there is a third dimension in this
decision taking.
You’ve cut the orange, first on the basis
of desirability and then again on uniqueness. The quarter you are left with
includes destinations that meet your criteria.
The third factor is deferability.
Canada and New Zealand are wonderful
countries for British tourists. However their political stability and
friendliness of locals is not going to change in the short term. This makes it
less of an urgent decision, unlike the possibility of a holiday in Cuba. Will
it retain its old world faded charm after Castro, particularly if the USA
decides to re-engage?
What can you do if you wish to generate an
artificial sense of urgency?
Create events and festivals as Germany
does. The Oktoberfest in Munich is just one of the many incentives to visit.
